As the rumor and of course the denial of Oscar De La Hoya coming out of retirement has arisen in the last few days many ask is it a good move. For the future of Golden Boy, Oscar De La Hoya needs to fight soon. De La Hoya was and still remains the biggest pay per view attraction in our time. Even though he lost most of the major fights he had on PPV, he still managed to draw huge PPV ratings. However, for Golden Boy he was their biggest star with no one in their roster to replace even half of the revenue he could generate.
The biggest stars on Golden Boy; Shane Mosley, Bernard Hopkins, and Juan Manuel Marquez are each future hall of famers but not PPV stars. People will point out they did over a million PPV buys for Floyd Mayweather Jr.- Shane Mosley, but most of the money went to Mayweather. Mayweather was the attraction, not Mosley as was shown in the horrible PPV numbers for his fight with Sergio Mora. Also Mosley is trying to land a fight with Manny Pacquiao and is stating he is a free agent. Bernard Hopkins had a huge disappointing fight as well as even more disappointing PPV buys for his way over the hill fight against Roy Jones Jr. Hopkins has never been a big PPV draw and with his style of boxing, he will never become a demand on PPV. Marquez had a million PPV buy fight last year, but again that was against Floyd Mayweather Jr. who is not signed to Golden Boy. Marquez’s PPV fight with Juan Diaz put up lackluster numbers and was highly overlooked. The rest of the stars on Golden Boy are either not PPV main event worthy or don’t pull in big ratings. The number one attraction is Floyd Mayweather Jr. and he just uses Golden Boy to set up his fights since Mayweather Promotions is not a legalized promotional company. Golden Boy rival Top Rank has Manny Pacquiao, Miguel Cotto, Antonio Margarito, Julio Cesar Chavez Jr. and may soon be using Shane Mosley against some of their fighters. These fighters have all been used interchangeably with other fighters in the Top Rank roster to put up high PPV numbers for the budget. So who does Golden Boy have lying around who could blow life back into their PPV revenue easily…the owner himself Oscar De La Hoya.
De La Hoya was boxing’s biggest attraction win or lose before he retired in April 2009. For all of the De La Hoya haters, he had plenty of fans and made a lot of money for a lot of different fighters. If you fought De La Hoya you became more marketable especially if you beat him. The fights De La Hoya had with Mayweather and Manny Pacquiao single handedly turned them both into PPV attractions that drew over one million PPV buys. The charm and charisma De La Hoya had always drew in the fans. After his horrible loss to Pacquiao, you know the competitive spirit of De La Hoya is not sleeping well with that loss. His company has no huge attraction on the roster and he is still able to at least give a decent fight. He is the best chance under the Golden Boy banner to meet or exceed the PPV numbers of Manny Pacquiao. The curiosity of boxing fans everywhere would tune in to see what the Golden Boy has left especially with all of the publicity and promotion his fight would get.
The proposed comeback fight for De La Hoya is against recently fallen of grace fighter Ricky Hatton. Hatton, who has had issues with drugs and infidelity come to the public eye in recent months, would be a huge attraction to fight against. Hatton’s England following is a force to be reckon with as they sing and chant for Hatton through his entire fight. They travel by the thousands to the U.S. for Hatton’s fights and love their champ to the end. If De La Hoya and Hatton could meet at Wemberly Stadium in England, the fight could draw 100,000 fans and be a huge PPV attraction in both England and the U.S. The fact that Golden Boy is also Hatton’s U.S. promoter, Golden Boy promotions will cash in like a casino during fight week in Vegas. If both fighters look competitive, they will milk themselves into another PPV attraction in the future. Remember money talks and when the name Oscar De La Hoya comes up in a fight you better believe the money will be screaming. I can hear it loud and clear, can you?
No comments:
Post a Comment